The woke, transgenderist marketing onslaught that Bud Light was hoping to achieve by hiring Dylan Mulvaney as a promoter keeps hammering the beer maker, causing its sales to collapse further amid continuing public backlash.
Sales Keep Collapsing
Unyielding public outrage caused by the hiring of the “influencer” translated into a 28.4% decline in the sales volumes of Bud Light during the week ending on May 13.
That was on top of a 27.7% weekly sales decline that the woke corporation registered the week prior to that, The Tampa Free Press reports.
Bud Light reportedly tried to assure its distributors that the company itself wasn’t behind the marketing campaign. It claimed the partnership was the brainchild of an “outside agency” and had not received the “awareness or approval” of the Anheuser-Busch management.
In a letter to the distributors, it also argued that Belgian-based Anheuser Busch had no intention of making “a political statement” or stirring a “controversy.”
Bud Light is redesigning its cans to add camouflage & donate some of its sales to Folds of Honor, which provides scholarships to family of fallen & disabled Vets
How about this – we still boycott Bud Light & just donate directly to Folds of Honor instead?https://t.co/1Lv5Er3ph9
— DC_Draino (@DC_Draino) May 17, 2023
Sadly, I don't believe Budweiser will recover for slapping America in the face over 0.5% of the population. Bud can run as many America the great commercials as they like they screwed the pooch. America is over the LGBTQPD crap. Go Woke Go Broke…https://t.co/pQjhARG8Nd
— cpostan92 (@cpostan92) May 24, 2023
BREAKING REPORT: Bud Light Boycott has now cost Anheuser-Busch $15.7 BILLION since the Dylan Mulvaney stunt..
— Chuck Callesto (@ChuckCallesto) May 25, 2023
Who Did It, Really?
According to The New York Post, however, the beer giant refuses to reveal the identity of the “third party” company that wanted to boost transgenderism by using Mulvaney as an influencer.
Bud Light even started a new advertising campaign seeking to do more damage control, the report notes. Against that backdrop, the company’s CEO, Michel Doukeris, complained last week that there was widespread “misinformation” about Bud Light’s partnership with Mulvaney.
The transgenderist boasts over 10 million followers on Chinese social media platform TikTok, where he “documented” his “transition” to becoming a woman.
Doukeris argued there was no marketing campaign of Bud Light employing Mulvaney and it was instead “one post” by “one influencer.” The Post’s report points out that Bud Light, which is headquartered in St. Louis, hired Anomaly, a NYC-based company, as its creative agency.
However, Anomaly has denied any role in the fiasco partnership with Mulvaney.
'Nobody Imagined It Would Go On This Long': Bud Light Continues To Hemorrhage Sales After Dylan Mulvaney Partnership As 'Unbelievable Boycott' Continueshttps://t.co/63O758tXuK
— Dinesh D'Souza (@DineshDSouza) May 24, 2023
JUST IN: Target has released a statement after a boycott was launched against them for promoting LGBTQ clothing for children.
The statement was reminiscent of Bud Light's weak backpedal after their Dylan Mulvaney disaster.
"For more than a decade, Target has offered an… pic.twitter.com/POL82cAIeZ
— Collin Rugg (@CollinRugg) May 24, 2023
This article appeared in Mainstpress and has been published here with permission.